• Ezequiel Rodriguez Baudo | Creative Copywriter - Redactor Creativo - Redator Criativo | Photographer - Fotógrafo
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  • Creative Copywriting - Redacción Creativa - Redação Criativa | Creative Copywriter - Redactor Creativo - Redator Criativo
  • Photography - Fotografía - Fotografia | Photographer - Fotógrafo
  • Digital - Online Advertising
  • Digital Action for Pepsi | Operation Smile
  • Digital Action for Pepsi | Twist Tower
  • Digital Action for Pepsi | Halloween
  • Digital Action for Pepsi | Los Dobles
  • Press Advertising
  • Press Ads for Rapipago | Bear & Giraffe
  • Press Ad for Petrobras | ArteBA
  • Press Ad for iPod | Eric Clapton
  • Press Ad for iPod | Slash
  • Press Ad for iPod | Elton John
  • Press Ad for Peugeot 206 | Blue
  • Press Ad for Peugeot 206 | Orange
  • Press Ad for Peugeot 206 | Green
  • Press Ad for Petrobras | River Plate
  • Press Ad for Wall Street Institute | Shopping
  • Press Ad for Volkswagen Vento | Imbalance
  • Press Ad for Volkswagen Vento | Admiration
  • Press Ad for Volkswagen Vento | Insists
  • Press Ad for Volkswagen Vento | Unstoppable
  • Press Ad for Lubrax | Lifting
  • Outdoor Advertising
  • Outdoor Action for Rapipago | Subway
  • Outdoor Action for Rapipago | Summer
  • Film Advertising
  • Film for Rapipago | Bear
  • Film for AFIP | Bus
  • Film for AFIP | Cards
  • Radio Advertising
  • Radio Spot for Petrobras | Fishes
  • Radio Spot for Petrobras | I Love You
  • Radio Spot for Petrobras | Glasses
  • Film / AFIP / Cards
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  • We see two children walking through the halls of a school, while they are exchanging their sport cards. In one moment, while one of them is passing his cards, the other boy stops him and says:
  • Child 1: Uhhh!!! That-s the one I don't have!, ...Can you exchange it with me???
  • The other boy doubts, and then he says:
  • Child 2: Hmmmmm, ...but this is very difficult to find, …(he thinks a little),
    … I sell it to you for U$3.
  • Child 1: Great!!!
  • Child 2: But, …which kind of invoice do you need?
  • Child 1: B, I'm a final consumer.
  • At the end of the commercial we hear the presenter:
  • LOC OFF
    You never forget the things you learn when you are a child.
    Because of that, in AFIP we create the program "Taxes Education”.
    Another contribution for the construction of a new citizenship.
  • Taxes Education. A task for everyone.
    AFIP. For a new taxes culture.
  • Comments
    AFIP is an argentinian federal organism that collect taxes. By this campaign, the objetive was to communicate the existance of this new area called "Taxes Education", an area that produce actions in schools, educating children about taxes.
  • This spot is also part of the campaign:
  • Tv Spot for AFIP | Bus
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