- Outdoor / Rapipago / Subway Action
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Rapipago is a service out of banks to pay bills and services, which its main benefit is that you can pay them faster. Following the concept “Your time is yours”, we wanted to communicate that, with your time, is better to do what you like, rather than waste it paying your bills. - Strategy
To communicate this concept, besides Outdoor and TV advertising, we developed an action on the subway in order to surprise passengers, using a friendly language, transmitted through exageration an absurdness. In this way, passageways in subway stations were themed turning them into art exhibitions, where people could see “artworks”, and in addition cork boards were placed on subway billboards with cards offering absurd curses and activities. The “work of arts” were unusual pieces, that required a lot of time to be created. For example: a bridge made with toothpicks, a dragon made with wire, a mask made with matches, and an sculpture made over an olive stone. To exhibit them, billboard structures were transformed into showcases as seen in museums. These exhibitions were supplemented with traditional outdoor advertising. - Comments
Finalist as Innovation in Media at Diente 2007. Award from the Association of Argentinian Creatives.
