- Outdoor / Rapipago / Summer Action
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. Ler em português - During January and February of 2008, Rapipago installed the "Rapipago Stadium" at Varese Beach in Mar del Plata city; the action was called “Summer in Action”. At the stadium, people could play soccer, volley-ball, soccer-volley, cards, and children had their own space to play.
- To comunicate the event, two types of advertising were distributed:
- Toll Gates Advertising
When people drived to Mar del Plata, at the moment they passed through the toll gate, they received an advertising with a map of Mar del Plata beaches where, playing with enterteinment icons (tennis, soccer, volley-ball, beach, etc), they could see that all the fun was in Varese Beach. - Beach Advertising
Another piece of advertising was distributed when people walked near the beach, joking with the direction people was walking. - Green Arrow
They were given to people who walked to Rapipago Stadium, and they said: "If you were reading the horoscope, it would say that you are in the right way. Soon you will find what you are looking for". Rapipago Stadium is in Varese Beach. And all the fun is there. - Red Arrow
They were given to people who walked in the other direction, and they said: "This could be one of that times you start walking, and then you end up in a place that you didn’t think you would be". Rapipago Stadium is in Varese Beach. And all the fun is there.
